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Zen and the Art of AdvertisingThe art of advertisiing.by Pam RenovatoLearn to create killer head lines,
words that trigger the best emotional response,
and the ingredients of a good ad.
Table of Contents:
Sales Letters
Classifieds
Order pulling words and phrases
Avoiding Mistakes
Your habits and behaviors
Places to place ads
How To Write A Power Packed Sales Letter
PART 1
Ninety percent of you who will read this report will at some time get involved in marketing by direct or response mailing.
Whether you solicit through mailing lists or have people write to you for information, there is one thing you must do to make the most of your investment, and that is to write a sales letter. If you send only the material requested, you willdrastically decrease your chances of success.
Most of you have by now seen the world famous Edward Greenmarketing letter, one of the most successful quasi-legal pyramid plans of all time. It is an absolute masterpiece of salesmanship, and when all five of the recommended pages are included in the mailing, it bull-baffles so many people that a great number of its users do make money with it.
We do not recommend you try it, however, since it does not offer dollar value and puts you in a very poor light when you do have something to offer later that does give good value.
The personal sales message is the most vital piece of any direct or response marketing campaign. Write a good one and you can literally make a fortune. Write them regularly and you can make excellent money helping others to make fortunes. Good sales letters from professional direct mail agencies can cost anywhere from $1,000 to $10,000.
If you've never written one of these letters, we'd like you to try an exercise before proceeding with the rest of this article. First, write a letter from 300 to 500 words long explaining to your friend cross-country why you got involved in the best program you have right now and why it might be something he would like to try.
Next write a letter of the same length explaining to a mail order dealer this program you have right now and why it would be good for him and why you'd like him to get involved.
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