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Up And Running Starting Your Own BusinessPREFACE
It is fair to say that absolutely anyone can start their own business. You simply choose a name, inform Inland Revenue and the DHSS, and away you go! The problem comes in making it into a profitable enterprise.
Although anyone can start a business, not everyone will be successful, and get rich. I had always thought there must be some big secret to getting rich and successful. And I was right! I spent nine months asking the rich how they made it. And I'll spend the rest of my life being glad I did!
Getting rich is NOT the product of good fortune. It is the outcome of putting certain principles and secrets to work for you. Within this book are the secrets, and techniques of the rich and successful.
If yo u are serious about wanting to make your fortune, and are willing to put in a hell of a lot of hard work, this book is just what you need. Making the transition to self-emplo yment is not always easy, and u seful advice is often hard to get.
Within this book you will find all the information you need. Apply the principles given, and there is no reason why you won't become richer than you could imagine.
I am forever indebted to the people who gave me their valuable time. They have shown me that success is possible for anyon e who really wants it.
I could have written the book in a documentary style, but I felt that it would sound excruciating. Constant references to Mr X, and Mrs Z. are fine in small doses, but for a book this size it would eventually drive you mad. In the end I decided on a simple 'how to ...' style, using fictional examples to explain the facts. 1. THE PSYCHOLOGY OF SUCCESS
In Up and Running you will find out what makes one person successful in a field where other people fail. How a 'self-made man' can rise up through adversity to be incredibly rich and successful. And you will discover the special characteristics that are needed to be successful.
Yes, there are special characteristics that set people above others. Without them, your chance of being rich is practically nil. But the good news is that these characteristics CAN be acquired an d put to work for you. Up and Running will show you how you can transform your life, but it is up to you to apply what you learn.
Most people never get past the first step to success - They will never get rich because they will not allow it to happen! They do not possess the most powerful characteristic of all successful people - belief. They refuse to believe that they will ever be any different to how they are now. As a result of this negative thinking, they never are.
Because of their way of life, they have become conditioned for failure - accepting it as a fact of life. If you really want to be rich - you must start applying a few important rules. Follow these steps and success will follow.
VISUALIZING YOUR FUTURE
Everybody has a dream. A fantasy, if you like. Usually it tak es th e form of something we would like to have, or something we would like to happen to us. How we respond to this dream will decide whether we are successful, or whether we remain as we are. We could continue to dream and say 'If only ...', knowing that we will never see our dream come true. In this case our dream becomes a SUBSTITUTE for action. Or we can act on our dream and try to make it happen. In this case our dream becomes a MODEL for our action.
I think we all have a dream. Be a millionaire, own a cottage in the country, own a Rolls Royce, whatever ... That dream will remain only a dream for as long as we let it. In most cases this is forever.
Many peop le think th at a dream is just a pleasant fantasy. Well, it can be. But the most important aspect of a dream is that it is a signal for action. The most incredible success stories all began with a dream. A dream is a goal for us to achieve, a purpose in life - a destination.
That last point is very important. A go al is essential if you are to achieve great wealth. And it is important that you focus on a specific goal in your dream. It is no good just saying you want to b e rich. This is not specific enough. That would be like going into a bank and asking for plenty of money! To set an effective goal it must be a specific one. Your ultimate goal will be reached via many smaller, short-term 'goals'. Remember, a goal is a destination, and you can't get there if you don't know where you're going.
POWER OF DESIRE
Once you know what you want, you must then imagine what life would be when you have it. If you want to be a millionaire, think of how you would spend your free time, and the luxuries you would enjoy. This brings into play the Power of Desire. This is an enormously strong emotion. When we desire, we tend to make much more positive attempts to attain the object of our craving.
Buy a small exercise book and write about a typical day (or day off!) when you are rich. Imagine what you would be able to do with increased spending power! Write everything that you would love to do, given the chance. Be as explicit as you like, and write it as vividly as you can.
Wh en you have finished, read it back. What does it do to you? can you feel yourself aching to be able to live life that way? Does it make you really jealous of those who are enjoying that sort of life? If it does, then well done. You h ave just created desire. If you hav e done it well enough, you should want that life so much that it hurts!
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