Selling PrinciplesSelling Principles: 100 Super Success Formulas!
Example:
1 Turn part of your web site into a Members Only
web site. Instead of charging for access, use it as
a free bonus for one of your products. If you want to
charge access, give them a little free information and
include links on your web site that take them to
an order page to get the rest of the information.
2 Add a free classified ad section to your web site.
You could then trade banner ads with other web
sites that have free classified ad sections. You could
also send a 'thank you' e-mail to people who submit
their classified ad to your web site. Just include a brief
ad or signature file about the product you're selling.
3 Let your past offline customers know about your
web site. When they visit and sign up to your e-zine,
it will remind them to shop at your online store in the
future too. Some day you may not need that expensive
offline store. Your web site might create most of your
profits for you.
4 Publish your e-zine only on your web site. Have
people subscribe to a "new issue" e-mail reminder.
This could really increase your traffic and sales. Of
course, you could also send your e-zine in HTML
format but some people don't like it or can't read it.
You could show pictures of your products in
your e-zine.
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