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Million Dollar Sales LettersFor Your Own Use and ProfitINTRODUCTION
Selling by mail can be the easiest and least expensive method of
selling your services or commodities. It can also be the most
difficult and the most expensive method of doing the job. It
all depends on the method you use in presenting your offering to
your prospects; it depends on the kind of a letter you send to
them.
To write such a letter, a message that explains concisely yet
completely and in an action-compelling manner what you have to
offer, is a job that demands the services of an expert versed in
every one of the thousand phases of selling and one with many
years of successful mail order experience at his command.
If you would choose the one man in the United States who could
write for you a sales letter that would produce the results you
desire, you would probably ask Robert Collier to do the job.
Backed by many years of success in the field of selling by mail,
selling every commodity from trench machinery to fertilizers,
books and raincoats, stocks and bonds and services, he has
placed hundreds of millions of dollars into the pockets of the
clients for whom he has written his master sales letter. As a
consequence, he is today, America's premier writer of successful
selling letters.
We asked Mr. Collier to select from the many thousands of sales
letters considered the best of them all. It was a difficult job
to pick fifteen of the best from a list of ten thousand of the
best. but the job is finished and here are the letters. These
are the fifteen letters considered the best ever written by the
man acknowledged to be the best writer of sales letters in
America today. They have been actually tested, they have been
actually used, they actually sold over one million dollars of
services and merchandise.
These letters will sell for you. Choose those which are
applicable to your own business. Alter them only to such an
extent as to accord with the products and services you have to
sell. But it will pay you, too, to study them all, for they all
contain the essential elements that enter into every successful
sales letter. They contain ideas that you may apply
successfully in sales letters of your own dictation
LETTER # 1
THE LOWLY PENNY WILL OFTEN DO THE TRICK
Here is a letter to which a new penny was pasted. In
conjunction with the figures given, the penny aroused an amazing
amount of attention.
The idea could readily be used by Insurance Companies, Savings
Banks and the like. It was also used with unusual results by an
association trying to build a membership for the purpose of
cutting the cost of government.
{letter}
IT IS A MARVELOUS THING -
The Power of Money to Make More Money!
Just this little insignificant penny, saved each week since the
start of the Loan and Saving Association, would today amount to
$75.00 - and of that $75.00, $50.00 WOULD BE INTEREST DIVIDENDS.
$1.00 saved each week would today amount to $7,500.00! THAT IS
THE WAY MONEY GROWS!
No matter what his beliefs, every man will agree that the
Scriptures contain some of the oldest and greatest truths known
to mankind. There is one truth that the Wise Men of old felt to
be so important, that they repeated it no less than six times in
the very first chapter of the Bible, and referred to it
throughout both Old and New Testaments.
This age-old truth is that EVERYTHING INCREASES AFTER ITS KIND!
Plant a seed of corn, and you reap ears of corn. Plant
thistles, and you grow a profusion of thistles. Plant money,
and your money comes back to you after many days, increased a
hundred-fold!
What harvest do YOU want to reap ten or fifteen years from
now? Money to put your children through college, or start them
in a business of their own? Security for yourself? Financial
Independence?
You have only to set your goal in order to win it. The price of
$5,000.00 or of $50,000.00 is only so many seeds of savings.
$5.00 saved each week at the Loan and Savings Association will
in about 13 Years amount to $5,000.00 $25.00 each week will
grow to $25,000.00.
And mind you, here is the part that counts. Of that $25,000.00
only $16,250.00 represents money paid in by you. The rest -
$8,750.00 - is GROWTH INCREASE!
Do you know any other way you can buy $25,000 as surely, as
safely - and pay so little for it? Do you know any way you can
buy $25,000 or any other sum, and pay for it in little,
convenient instalments each week that never depreciates in
value, which are like seeds sown in good ground that keep
growing and growing, year after year, always ready to give you
more than you sow.
How much do you want to buy - $1,000.00 - $5,000.00 -
$25,000.00? How much do you want to give to your youngster when
he goes to college, or gets married, or starts in business?
Here is the one sure and easy way of having that money when you
want it. $1.00 a week now, means $1,000.00 thirteen years from
now. $5.00 a week means $5,000.00.
What will you start with - $1.00 - $5.00 - $10.00? "To begin",
says Ansonius, "it is to be half done".
Will you begin NOW - TODAY? Will you fill out the little form
attached, pin your check, dollar bills or stamps to it covering
your first remittance and mail it back in the enclosed envelope?
Will you save the first $1.00 on your $1,000.00, or the first
$25.00 on your $25,000.00 TODAY?
Sincerely,
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