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Make Your Ebook Sellby Steven SchneidermanHave You Written A Book But Don't Know How To Sell It?
Are You Tired of Editors' and Publishers' Rejections?
Do You Want to Avoid Spending Needless Dollars on Vanity Publishing?
End The Frustration!
Make Your Ebook Sell
Will Answer These Questions And Much, Much More!Learn hot new ideas to help you
Make Your Ebook Sell including:
- Learn where to go to get your ebook professionally edited for reasonable prices.
- Learn about popular ebook publishing options.
- Learn how to package your ebook to give it a polished look and to position it for higher sales.
- Learn how to promote and sell your ebooks, and how to manage your expectations about ebook sales, and much, much more!
Why Do We Write?
That's a question I often asked my students. Why do we write? We write to share our hopes and dreams, our aspirations and fears, and our ideas and knowledge.
Not everyone is a natural born writer.
Some have the desire, but not the mechanical skills and abilities. Some lack the breadth and depth and richness of language. Others simply believe they have a story to tell, but in reality they lack a voice of their own and the quality of content.
Not everyone was born a writer.
This does not mean they cannot be taught to write well. Anyone can acquire the skills to do so. When I was lecturing, I encountered many students for whom English was their secondary language. Perhaps they were great communicators in their native tongue, but making the transition to English, with all of its innate complexities, was possibly the biggest challenge of their lives. My job was to help them to discover the words to verbalize their thoughts, and to show them the basic constructs of combining those words to form the written sentence. And from those sentences came incredible observations about the world around us -- and many wonderful stories.
Can You Make It As A Writer?
Presumably you have purchased this ebook to learn more about how to sell your own ebook. There are two kinds of books: fiction and non-fiction. You either write about that which has never happened or about things that happen to us everyday. You are either a poet or novelist or a journalist and subject matter expert.
In both mainstream print publishing and electronic online publishing, the books or ebooks that sell the most are not the world's greatest stories but ebooks that share knowledge and experience in fresh, compelling ways.
That may be a big disappointment for those of you who are creative writers. Sorry, but it's best to state these truths in the beginning.
This does not mean there isn't a place for creative writing or that creative writing does not have a market - far from it - consider the huge commercial successes of fiction writers like Stephen King or John Clancy or even the classic authors of the last 100 years. However, those authors who write informational ebooks frequently outsell the ebooks of creative writers.
I am telling you this to better manage your expectations. You may believe that you have written the world's greatest novel. Perhaps you have, but the harsh truth is it will most likely remain unread by the masses. Neither editor, nor publisher, not reader will embrace it. It will not rise to the top of the bestseller list. And you will not become famous or wealthy from it.
There are exceptions. I went to school with someone who eventually became a published, best-selling novelist. His first and second books have done well in both hard and soft cover, and he is now at work on his third and fourth novels. His name is Alan Jacobson and you'll read more about his thoughts on book marketing later on.
I know other authors who have done quite well, too. Their successes are but a fraction of the total number of authors out there seeking fame and fortune through publication.
The vast majority of author's works remain unread, and that's partially why I created EbookoMatic - so unknown authors could have a vehicle to showcase and sell their works electronically. Why Ebooks?
I first became aware of ebooks in 1993 when I discovered a growing subculture of online marketing gurus who claimed to know how to make money on the Internet. They all offered their courses in ebook format that could be purchased and downloaded from their web sites. I bought them all: Corey Rudl, Marlon Sanders, Michael Campbell, Rick Beneteau, Yanik Silver, Mark Joyner and many others. I examined all of them and looked for patterns.
Some of these marketers have built huge, multi-million dollar businesses revolving around the promotion of their knowledge. For the most part, the content is excellent, even when the writing is technically not perfect. The presentation is usually very thin - just the facts. There's nothing wrong with this approach. It's hard to be critical when you realize that most of these writers have consistently made a lot of money over the years, and will no doubt make millions more in the years to come.
How Do They Do It?
How do the experts make their ebooks sell? It is actually very formulaic. Regardless of actual content, the ebooks are pretty much written and marketed and sold the same way each and every time -- a cookie-cutter approach that seems to work and gets easier and easier after their first successful release.
They write an ebook that contains information that people are hungry for - in the majority of cases; this information is about making money. Consider the real estate mavens like Ed Beckley or Robert Allen who sold videotape courses on television throughout the 1980s. As the Internet began to grow increasingly more commercial in 1993, it presented such industry experts with fertile ground on which to raise new crops of readers.
These experts created powerfully worded sales pitches on their web sites -- long sales letters with lots of examples of people using their methods to make money - tons of testimonials. Their sales message grew more and more compelling. The more you read about their product, the more you wanted to have it. You didn't just want it - you needed it.
They priced their ebooks above market expectations, often over $200.00, to separate themselves from the pack. Such prices seemed to say, "My book is of great value, and it can only be purchased by those people who will use my knowledge effectively." And they sold ebooks -- virtual mountains of ebooks.
And these experts make millions more, year after year, by building ever-growing cults of affiliates who help to market their ebooks on their own web sites in exchange for large sales commissions - some paying over $100.00 per sale.
Affiliate Webmasters place banner ads and endorsements on their sites - visitors click on these ads to learn more about the ebooks - and when they purchase the ebooks, the Webmaster receives a big check. There are Webmasters who make over $10,000.00/month from the sales of such products, so naturally they are very loyal to these information ebook gurus.
These initial ebooks typically are followed by more ebooks, and with an established audience, future sales become easier and easier. In a very real sense, the first ebook lays the groundwork for building an unlimited money machine. That said, there are a few things you need to do to position your ebook for sales:
- First, you must realize that if you have a creative work of fiction like a novel, the chances of it selling in large volume and making you wealthy and famous are very slim indeed. If you have an informational product that will appeal to a target audience, your chances of sales success are greatly improved.
- Second, you must realize that your ebook, no matter how wonderful it is, will not sell itself. If you are an unknown author, people do not know you even exist. And if they do not know you exist, then how will they ever find your ebook? You must promote yourself and your ebook aggressively and voraciously, and once you pick up some momentum, continue the aggressive promotion.
- Third, you must have an ebook that appeals to the masses. There is more bad fiction out there than you can imagine. So many people fancy themselves writers. So many believe they have written the world's greatest novel. So many believe they have a unique story to tell. The truth is most of their books are not original, not well written, and will never sell.
- Fourth, if you decide to market an ebook, you need to make it easy to find, easy to read, and easy to purchase. Then after the purchase, you need to stay in touch with your audience and build an extended family of readers. If you are loyal to them, they will remain loyal to you and continue to purchase your future ebooks for years to come.
I advise you to stop here before moving on, and reread this Introduction. Once you have these thoughts ingrained, feel free to move on to learn more.How Can You Make Your Ebook Sell?
OK, if you are going to attack ebook publishing seriously, then you need to understand the difference between a few simple terms:
- Publishing an ebook is not the same thing as marketing an ebook.
- Marketing an ebook is not the same thing as selling an ebook.
- Selling an ebook is no guarantee of wealth.
Got all that?
Publishing an ebook simply means you are making it accessible to the masses for purchase.
- Marketing an ebook means you are creating an awareness of its availability and value.
- Selling your ebook means you are actively exchanging your ebook for money.
- Getting rich is about marketing your ebook more and more aggressively to the masses, and the masses buying it.
That said, there are a few things you need to do to position your ebook for sales:
- First, you must realize that if you have a creative work of fiction like a novel, the chances of it selling in large volume and making you wealthy and famous are very slim indeed. If you have an informational product that will appeal to a target audience, your chances of sales success are greatly improved.
- Second, you must realize that your ebook, no matter how wonderful it is, will not sell itself. If you are an unknown author, people do not know you even exist. And if they do not know you exist, then how will they ever find your ebook? You must promote yourself and your ebook aggressively and voraciously, and once you pick up some momentum, continue the aggressive promotion.
- Third, you must have an ebook that appeals to the masses. There is more bad fiction out there than you can imagine. So many people fancy themselves writers. So many believe they have written the world's greatest novel. So many believe they have a unique story to tell. The truth is most of their books are not original, not well written, and will never sell.
- Fourth, if you decide to market an ebook, you need to make it easy to find, easy to read, and easy to purchase. Then after the purchase, you need to stay in touch with your audience and build an extended family of readers. If you are loyal to them, they will remain loyal to you and continue to purchase your future ebooks for years to come.
I advise you to stop here before moving on, and reread this Introduction. Once you have these thoughts ingrained, feel free to move on to learn more.Features 14 Bonus Chapters From Rusty Fischer
Author of Beyond The Bookstore:
Learn from Rusty's personal experience as a print and ebook author. Save time and energy and money. Bonus chapters include:
- Success with Signature Lines
- E-Book Promotion Made E-Easy
- Dealing with a Bad Review
- Higher Profits Through Hyperlinks
Also Includes Bonus "Advice From The Experts"
Learn how and why successful authors have gone electronic, and how established authors have marketed their own work both on and off the Net. Includes tips from the following experts:
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