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eBook ProfitseBook Profitsby Dan LoweTable of Contents:
Using Acrobat
Introduction
Chapter 1: Background
A little Internet background
What you have purchased
Who I am
Scams and experiences
Why selling your own product is ideal
Selling ebooks online
Why ebook marketing has taken off
Chapter 2: Planning
How it will help you
Putting together a long range strategy
Why it is important
Three things I have learned to do
Applying this rule to the Internet strategy
Causes of failure
Chapter 3: Writing Your Book
Why you need your own product
Why working for yourself is ideal
What will you write about
Deciding on a theme...
Benefits of targeting a market...
How to target
Multiple Products
Back-end sales
What types of products
Chapter 4: Choosing eBook Software
The importance of good software
What to do with Macintosh
Ebook compiler reviews
Adobe Acrobat
Neobook
Web Compiler
Editor Pro
Ebook Paper
Super Win eBook
eDoc
One more option
Formatting your book
Chapter 5: Setting Up Shop
Choosing a domain name
Finding a web host
Credit cards and payments
Learning HTML
Principles of good web design
Chapter 6: Email Marketing
Starting an email newsletter
Why make a newsletter
Choose a subject
The name
Who will host the list
New-List
Other ways to gain subscribers
Revenue from your ezine
Email signatures
Advertising in ezine and opt-in lists
Chapter 7: Old Promotion Styles
Banner exchanges
Classified ads and FFA's
Usenet
In conclusion
Chapter 8: Sales Tools
Autoresponders
Pop Up Windows
Search Engines and Web Design
Overture
Chapter 9: Ads
What ads mean to your business
Being a walking ad
The first impression
Writing ads...
Placing ezine ads
Why ezines
Finding the right ezines
What to know before advertising
Banner ads
Why make a banner
How do you make one
What makes a good banner
Chapter 10: Networking
Three easy ways to network
Joint ventures
Chapter 11: Discussion Boards
Why they are important
Benefits of using others
Using them for traffic
Starting your own
Bringing traffic to your new forum
Chapter 12: Affiliate Programs
What is an affiliate program
Are they for you
What it means to start one
Warnings
Promoting your program
Chapter 13: Sales Letters
Why you need a sales letter
The AIDA formula
Testimonials
The guarantee
Bonuses
Limited Time Offers
What now
Chapter 14: Offline Methods
Writing articles
Business cards
Flyers and signs
Classified ads
Word of mouth
Chapter 15: Summary |
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