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Consumer Buying Secret REVEALEDA Marketer's Guide For Businessby Paul Tunde Rajinicosia model of consumer behaviour Don't be misled by the tag line above. This is not a package full of fluff trying to teach you how to be a better consumer or customer.
Au' contraire'! This is guide is a major source of information on consumer behavior for marketers and marketing students and will be the premier source for many years to come.
Why is that? Because Consumer Buying Secret REVEALED is the result of six years of practical and theoretical research. Now you have the opportunity tap in to this lucrative source and add it to your own library as a hot reference tool.
If you've been trying to figure out the puzzle of selling your products to consumers online, you have to agree...it's one of the most challenging problems on the Internet!
No sooner do you think you have it mastered when along comes another "how to" that dips into your wallet and completely turn you around and off in another direction!
First, let's brutally honest for a change. Consumer Buying Secret REVEALED is not some new regurgitated guru program that gives you a song and dance about earning untold riches. You have to be sick and tired of hearing those promises.
What exactly do you get? Here is the tip of the iceberg:
- All about consumer behavior - Learn to understand the type of stimuli that can yield favorable response from consumers and also to identify the factors and interactions that go into decision-making.
- The process of buying decisions - Learn the five stages that motivates the buyer to purchase.
- The marketing implications of attitude in consumer behavior - The consumer's attitude towards the firm and/or its product can make or break the marketing programs of the firm. Learn why this is important.
- Attitude and persuasive communication - Some attitudes make a consumer develop an interest in a product. Marketers have an obligation to use all suitable communication methods to make consumers form good attitudes toward their products.
- Economic factors and consumer behavior - No matter how cheap a product is, the consumer will buy it only if he has purchasing power to do so.
- Consumer behavior online - If you do not know the mind of your prospects or consumers, then you need to carry out research and surveys to accomplish this task. This could be achieved with the aid of software or through the use of questionnaires also.If you do not know the mind of your prospects or consumers, then you need to carry out research and surveys to accomplish this task. This could be achieved with the aid of software or through the use of questionnaires also.
And, that's just a fraction of what you will learn in this 70+ page guide to everything you need to know about Consumer Buying Secret REVEALED and why this information is so important.
Even if you "think" you know everything there is to know about consumer buying, think again. You will also learn how to set up steps to follow as a routine in order to explode your sales.
Kiss all the hassle and frustration about sales goodbye. All the answers and more are just one quick click away.
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About The Author
Paul Tunde Raji
"Consumer Buying Secrets Revealed!" is about consumer behavior. It was written for marketers and business students by Paul Tunde Raji. This text will be a major source of information on consumer behavior for many years to come because the writer did research online and offline for practical and theoretical information for six years before writing this book.
This book is timely and outlines many ideas - ideal for your personal library as a reference tool. It walks the readers around all the roadblocks in marketing.
Paul Tunde Raji is a Nigerian and holds a Bachelor of Science Degree in Accounting in 1998. He worked as an Audit Assistant for two years. Then, he joined an insurance company as Marketing Executive. This is where his marketing career started.
He is a Freelance Writer with UVOCORP, an Academic Writing Assistance Agency based in the United Kingdom where he assists in academics, from high school to master degree level, solving academic problems.
He has "Expert Author" status from Ezinearticles.com
He has a full-time in his e-commerce business.
He is the owner and C.E.O. of http://www.webneur.com/
He is happily married to Racheal Olasunmbo Raji. They are blessed with a beautiful daughter named "Wisdom" and a lovely son named "Fortune".
Paul Tunde Raji often understands the problems of others quite easily. He has a sympathetic nature and is dedicated to helping others. The sick and the troubled often turn to him for assistance and advice.
He is a broadminded, trustworthy and an earnest person and will do what he can to persuade people that have taken a wrong turn in life to rehabilitate themselves.
He is an idealistic person and interested in making the world a better place in which to live. He believes that we should all help each other.
He will do more than his share in order to achieve co-operation with others.
Contents
Introduction
Consumer Behavior
Buying Decision Process
Commercial Sources
Public Sources
Nicosia Flow Chart Model of Consumer Behavior
Marketing Implications
Criticism
Engel, Kollat and Blackwell Complete Model of Buying Behavior
Post-Purchase Behavior
Cognitive Dissonance
Coping
Marketing Response
Critique of Engel et al Model
Howard and Sheth Model of Consumer Behavior
Endogenous Variables or Hypothetical Construct
Critique of this Model
Andresen Model of Complex Customer Decision
Critique of the Model
Learning Influence on the Consumer
Connectionist Theory
Marketing Implication
Cognitive Theory
Tolman's Latent Learning Theory
Attitude in Relation to Consumer Behavior
Components of Attitude
Functions of Attitude
Marketing Implication of Attitude in Consumer Behavior
Factors that Resist Attitude Change
Attitude and Persuasive Communication
Planning of Persuasive Communication
Factors that Influence Consumer Behavior
Primary Group or Membership Group
Family
Friends and Associates
Anticipatory or Aspiratory Group
Dissociate Group
Role and Status
General Implication of Group in Marketing
Economic Factors Effect on Consumer Behavior
General Economic Situation
Income
Disposable Personal Income
Discretionary Income
Consumers' Income Expectation
Credit Facilities
Installment Credit
Non-Installment Credit
Possession of Assets
Physical Assets
Financial Assets
Consumerism
Seller's Rights:
Buyer's Rights:
Consumer and Consumer Organizations
Consumer Behavior Online
What Consumers Are Looking For
Steps I Follow as a Routine to Improve Sales
Recommended Marketing Sources |
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